CoolBrew is the original cold-brewed, natural, fresh coffee concentrate created in 1989 by the late pharmacist and renaissance man, Phillip McCrory. Phil’s quest for a better tasting and less acidic coffee led him to the re-discovery of the cold-drip process long familiar in the city of New Orleans.
As the first coffee capital of the United States, New Orleans’ rich coffee heritage proved to be an ideal backdrop for Phil to mine a wealth of information in order to re-invent the 150 year old cold-brew process and reproduce it on a much larger scale. This included converting stainless steel barrels into coffee extractors.
With the process nailed down to produce smooth and flavorful cups of coffee, Phil sought out a bottle that would enable people at home to easily measure and pour a single serving of coffee. With the discovery of CoolBrew’s now brand-identifying twin neck bottle, New Orleans Coffee Company launched with Dorignac’s as its first retail partner and a solar-powered office. A few years later, CoolBrew debuted at the New Orleans Jazz & Heritage Festival. CoolBrew will celebrate 25 years at Jazz Fest in 2018.
With increasing demand, the company relocated to a 30,000 square foot manufacturing facility capable of handling its current and future growth. Located in Mid-city New Orleans, other than a brief hiatus in 2005 following Hurricane Katrina, CoolBrew has been made continuously in the heart of New Orleans since 2000.
In 2002 Phil was awarded the “Overall Innovator of the Year” award from New Orleans CityBusiness.
As demand for CoolBrew began piling up, so did the coffee grounds! With sustainability in mind (long before most people in New Orleans were talking about it), New Orleans Coffee Company began donating its coffee grounds to a landscaping company and has continued to do so for over 10 years. In 2001, New Orleans Coffee Company was awarded the Sustainable Business Award from the City of New Orleans for the “Creative reduction of Energy & Waste while producing a quality product.”
New Orleans Coffee Company has proudly partnered with Laughing Buddha Nursery local cooling farm. CoolBrew’s coffee grounds are provided at no cost to Laughing Buddha Nursery. Their farm model centers on maximizing nutrient cycling (nature’s loop of production, consumption and decomposition) and raising livestock with respect and integrity, allowing them to express their true nature (chickens scratch, pigs root, cattle graze, goats browse). Together the companies are working to build a more sustainable New Orleans one cup of coffee and yard at a time!
Today, CoolBrew remains a family owned and operated business run by Phil’s two sons Greg McCrory and Jeff McCrory whose goal is to carry on their father’s legacy of making fresh, cold-brewed coffee available for local purchase to all CoolBrew fans across the country.
When I first started selling CoolBrew no one knew what a fresh coffee concentrate was, so it's exciting to see others trying to make a New Orleans-style concentrate now.
“When I first started selling CoolBrew no one knew what a fresh coffee concentrate was, so it’s exciting to see others trying to make a New Orleans-style concentrate now” said Jeff McCrory. “It makes us happy to see our father’s dream creating so much interest… and of course the year-over-year sales increases don’t hurt either,” commented Greg McCrory.
So if you are looking for a fresh coffee concentrate, try the original – CoolBrew from New Orleans Coffee Company, creator of the first retail coffee concentrate. Thanks to the thousands and thousands of loyal fans, CoolBrew remains the most popular coffee concentrate in the market with the best value.